SEE WHAT WE'VE CRAFTED
Our Work
From branding and packaging to merch and social content, here’s a look at the creative work we’ve designed to help small-batch businesses stand out and grow.
SEE WHAT WE'VE CRAFTED
Our Work
From branding and packaging to merch and social content, here’s a look at the creative work we’ve designed to help small-batch businesses stand out and grow.
SEE WHAT WE'VE CRAFTED
Our Work
From branding and packaging to merch and social content, here’s a look at the creative work we’ve designed to help small-batch businesses stand out and grow.
BENCH BREWING COMPANY
"HopCentric" + HopStock Festival Assets
‘HopCentric’ was the featured beer at Bench Brewing’s first annual craft beer festival “HopStock” in 2023.
We were responsible for the creative conceptualization of ‘HopCentric’ in both name and label design, as well as the event and promotional materials for the festival itself.
Packaging
Developed a festival-exclusive beer label that married the depth of a Brown Ale with light, summery visuals inspired by Centennial hops grown on-site. The design celebrated both the beer’s character and the seasonal nature of the event.
Trade Tools
Designed a cohesive suite of promotional materials—including posters, tent cards and social media posts—to build excitement and clearly communicate festival details. Each piece reinforced the event branding while remaining highly functional.
Event Materials
Created large-format tap lists and food menus that prioritized legibility while staying true to the festival’s branding. These materials enhanced the guest experience by making offerings easy to navigate in a busy, outdoor environment.
NIAGARA CIDER COMPANY
"Blackberry Honey" + "Sun Cherry" Label Designs
Designed concept packaging for Niagara Cider Company’s new “Blackberry Honey” and “Sun Cherry” ciders, developed specifically for presentation to the LCBO and later refined into final label executions.
Additional work included retail posters, price lists, price tags, and flight cards to support both existing and new products across on-premise and retail environments.
Packaging
Developed concept label designs for two new cider flavours—Blackberry Honey and Sun Cherry—intended for LCBO review. Each concept explored how the brand could expand while remaining true to its established identity.
Sales + Retail
Designed sales and retail support materials including product brochures, retail posters, price lists, and price tags to promote Niagara Cider Company’s existing product lineup. The designs were optimized for ease of use in retail settings.
Trade Tools
Created on-premise taproom materials including menu inserts and flight cards to enhance the customer experience. These pieces improved navigation and presentation at point of service.
PARADIGM SPIRITS CO.
"Shift Session Cocktails"
This new product line of canned cocktails was intended to fill the “premium, simple, craft” brand gap currently existing within the RTD cocktail landscape that was built on authenticity, quality and “session”-ability.
Our main goal when developing this new branding was to accurately reflect the ‘paradigm shift’ concept that was first introduced by the Paradigm branding, by reimagining it into a new visual identity that was fresh and polished.
Branding + Packaging
Created the 'Shift Session Cocktails' brand from the ground up, designing labels for three canned cocktail flavours that felt modern, sessionable, and approachable. Each flavour maintained its own personality while fitting within a unified visual system.
Trade Tools
Designed a suite of trade and sales tools—including branded trays, sales sheets, tap handles, and merchandise concepts—to support on-premise and retail sales. Each piece reinforced brand recognition at every touchpoint.
Social Media
Built the social media launch strategy for Shift Session Cocktails and created static and video content to support the brand’s debut. Ongoing content helped maintain momentum and grow awareness post-launch.
Get in Touch
“I started SBM because I believe small business owners should have access to great design and marketing without it feeling out of reach. Helping passionate makers—especially in the craft beverage world—grow their brands is something I truly love, and getting to do this work is a dream come true.”
Kim Love (Owner)
“I started SBM because I believe small business owners should have access to great design and marketing without it feeling out of reach. Helping passionate makers—especially in the craft beverage world—grow their brands is something I truly love, and getting to do this work is a dream come true.”
Kim Love (Owner)